If I ever had a product to market, guess who would be my spokesperson? Shaquille O’Neal. I don’t know what it is about him and his commercials, but whatever commercial he does, he gets my undivided attention — even on the fourth or fifth rerun of a commercial. First it was the Buick car commercial, where at the end he points at the camera. Then it was the Icy Hot for sore muscles. Now he’s got the Gold Bond one with the shake and shizzle thing going on. By the time that one came, I finally realized – – hey, this guy gets my attention. Gold Bond? Hey you who came up with that campaign — you got my attention, it worked!
… so when my novel comes out . . .